Thursday, July 21, 2005

Pharmaceutical Company Methods Drawing More Scrutiny
Until the late 1990s, physicians were virtually the only members of the public who heard drug companies' pitches. But in 1997 the FDA, which regulates the claims that can be made about prescription drugs, issued new, more relaxed guidelines for advertisements aimed at the public. Suddenly a new form of commercial appeal -- the direct-toconsumer drug ad -- became the fastest-growing segment of the advertising business and a staple of daytime TV, talk radio and glossy magazines.