Wednesday, June 15, 2005

DTC advertising

A Self-Imposed Ban on Drug Ads
THE drug maker Bristol-Myers Squibb said yesterday that it had imposed a ban on advertising its new drugs to consumers in their first year on the market, adopting voluntary restrictions that go further than what is anticipated in an industrywide advertising code to be announced next month.

The company said it wanted to give doctors time to understand new products before patients begin asking for them.